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International manufacturers at Hardware+Tools Middle East 2015 search for slice of lucrative Gulf construction market

May 31, 2015

Growing demand for tools and machinery fuelled by reviving regional economies

Dubai, UAE: Continuing investments in commercial and civil infrastructure, transportation and logistics facilities and air, road and rail networks have set into motion a constant demand for hardware, tools and machinery across the Gulf region.

The market downturn during the 2008-09 global financial crisis is now a fleeting memory, as first-time exhibitors target Hardware+Tools Middle East 2015 as a prime entry point to expand their presence in new and exciting markets.

International companies are also returning to the dedicated trade show – which opens this week in Dubai – after several years away, as they look to re-gather lost market share.

“The Gulf region’s infrastructure and construction sectors are well and truly back on track, with new tenders coming online on a seemingly weekly basis,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle east, organiser of Hardware+Tools Middle East 2015, which takes place from 2-4 June at the Dubai International Convention and Exhibition Centre.

“Having completed US$67.6 billion worth of construction projects in 2014, the GCC is in the throes of building and infrastructure boom, presenting impressive opportunities for global hardware, tools, and machinery manufacturers to step in and increase their market share.

“That figure is just a drop in the ocean however, when industry reports estimate there are currently US$1.53 trillion worth of real estate projects under construction in the GCC region.”

Back in the fray after four years away and looking to create waves at Hardware+Tools Middle East 2015 is King Tony from Taiwan.  With a wide range of hand tools, workshop implements and repair tools, the company is looking to celebrate their 30th Anniversary in style with a strong outing in Dubai.

“We’ve been a little inactive for about four years due to some local distribution challenges, but now we want to re-activate and resurrect our lost market share and rebuild and grow too,” said T.K.P Nair, Consultant & Partner of Al Saeed King Tony, the key Distributor of King Tony in the Middle East.

“We need more distribution and retail partners in the GCC and wider Middle East, and we want to reconnect with our lost customers as well. If we can connect with at least some of each, it will be mission accomplished for us.  We want to shout from the roof that we are back and hope Hardware+Tools Middle East 2015 will be the catalyst for that.”

Meanwhile, leading Japanese manufacturers, Bic Tools, Daido Corporation and Nitto Kohki Powertools, are set to make their Middle East bow with debut appearances at Hardware+Tools Middle East 2015.

Bic Tools will look to penetrate the market with their Gekkou drill bits designed to cut though stainless steel, brass, and plastic, while Daido is looking for GCC partners to develop the market for their range of power and hand tools including: Cordless Riveters, Shear Wrenches, Cutting & Grinding Wheels, Tool Sets and Screw Pliers.

Now in its 16th edition, Hardware+Tools Middle East 2015 is the region’s dedicated trade show for hardware, tools, materials and machinery, featuring 213 exhibitors representing 300 brands.

New at this year's event will be the Expert Zone, a dedicated platform for the world’s premier hardware and tool manufacturers do display their latest innovations that are transforming the industry.

The exhibition will also feature country pavilions from China, Taiwan, and Thailand, and will showcase a wide spectrum of hand and power tools, construction and building materials and accessories.